Rewoven Web
The church’s new web presences, revamped.
Sometime, my day job and my church volunteering overlap. I lecture to journalism students about what we call “audience strategy” — finding readers and viewers in the digital age, when you can no longer rely on the newsstand to sell the edition. (My late grandmother used to sell newspapers to morning commuters from a kiosk on North Wembley station. It feels like another age now…)
One consistent problem we’ve been dealing with is how much more difficult it’s getting to reach people through social media — unless you pay. And that’s why it’s important that the church retains and enhances its presence on the open web, where it’s not controlled by the algorithms of a single company.
Good news! We don’t just have a new church website: we have two, with different aims. Dave Sutton has moved our aging website from a legacy platform to Wix, giving us an information site fit for the 21st century.
And you can also find a regularly-updated newsy digital version of ShoreLine online, too, in an experiment in what a digital version of parish magazine could look like. You can sign up for free emails whenever anything new is published.
Adam Tinworth
We hope you find them both useful.
